Unless you live completely off the grid, social media is probably part of your day. Whether it’s in your personal capacity or as part of your profession – as it is for us in the wholesale meat Johannesburg and Cape Town industry – whether you actively participate or are merely a silent observer of others’ posts; social media has infiltrated our lives and carries more sway than we sometimes like to admit.
For context – as of January 2019, our worldwide population stood at 7.7 billion; of that:
- the internet has 4.2 billion users
- there are 3.397 billion active social media users
- the average daily time spent on social is 116 minutes per day
- 91% of retail brands use 2 or more social media channels and
- social media users grew by 320 million between September 2017 and October 2018
Of all the channels, Instagram is probably the most popular platform for foodies with 800 million monthly active users, over 95 million photos uploaded every day and more than 40 billion photos shared so far – staggering isn’t it?!
Pizza is the most Instagrammed food, followed by sushi, and steak - #steak has 10.381 million posts.
The numbers speak for themselves, which is why you’ll find the vast majority of hotels, restaurants and hospitality entities that we supply high-quality non-Halaal and Halaal certified meat to, will have an Instagram account.
But for many eateries, simply having an Instagram account is not enough, for some, it’s become their strategy; it’s influencing how chefs plate their food and the menu choices they make so that dishes look good on a smartphone camera. And it’s not just about the food either, Teddy Robinson, a creative director for London café-bar chain Grind spent years making the business as ‘Instagrammable’ as possible which included replacing every table in the company with white marble because it looks good on the social media platform. Design companies have hopped on board as well as creating items like placemats and various paper goods ensuring that everything is Instagram-friendly.
But not everyone is buying into the trend; some restaurateurs are bucking the system by banning diners from using their mobile phones in their restaurants – their viewpoint is that you’re out to enjoy delicious food and lovely company, not chase activity on social media.
Whether you’re for social media in food or not, one thing remains absolutely true: no social post can replace great food and ambience. And all things aside, that should always be the goal – to provide consistently high-quality food and dining experience, because the rest, as they say, will follow!