FOOD eVANGELISTS
The word ‘evangelist’ may conjure up connotations of religious fervour, but as we move further and further into the 21st century, the word is taking on more secular power and lending its avid enthusiasm to other movements. One such shift is happening in the food industry, and in this two-part blog series, we take a closer look at who the Food eVangelist is – what drives them and how this shapes their actions; while in part II we look at how the opinions of today’s Food eVangelist as parent is affecting their children – the mainstream food consumer of tomorrow.










