Food Trends in the New ‘Normal’

At the start of each year, we usually turn to industry gurus around the globe to see what the food predictions are for the coming 12 months. Looking back to January, those trends and our expectations of what a new year and a new decade would bring, seem surreal! Never in a million years could we have foreseen how the world would change and how we would have to adjust to this new ‘normal’. But the ability to adapt is one of humankind's greatest strengths, and so we are slowly (and carefully) finding our way.

Euromonitor International, the world’s leading independent provider of market research, looked at exactly that - what food’s new normal means for us, and how change is happening.

1. Healthier eating an option, but not necessarily the chosen option
In lockdown, we had more time to focus on healthier eating, but many chose to make less healthy choices and the consumption of processed foods and snacks increased. ‘The threat of economic recession is likely to see popularity grow for affordable treats like confectionery. Equally, the fact that eat-in restaurants turned to delivery during the lockdown in order to survive has meant even more options for takeaway users.’

2. Economy ranges will increase in popularity
As the majority have less to spend, we’ll turn away from premium food in favour of economy ranges. ‘And given the continuing need for social distancing and the success of online shopping, it is possible that the core grocery shop will become even more commoditised.’

3. Direct-to-Consumer (DTC) offering grows
Online grocery shopping has grown in popularity, but this presents a problem for producers who rely on people being instore to make their impulse buys. With DTC, the need for grocery retailers may decrease as we cut out the middleman and go directly to the source. ‘DTC can serve convenience and perhaps price needs, auto-reorder models mean running out of favourites becomes a thing of the past, and the effort of virtual shopping (e.g. booking slots, choosing products) is avoided.’

4. Food as medicine and so much more
As health remains a priority we turn to foods that can help with not only immune support but also anxiety, sleep and energy levels. ‘Beyond food as medicine, if lockdowns persist, marketing foods that fit into a “lockdown diet” may find success – keeping obesity at bay while also addressing mental health. This latter factor means an even greater interest in foods that fit with the gut-brain-axis concept, supporting the idea that a “happy gut” has an important role in maintaining mental health.’

If this is our new normal, then N1 fits the bill - we offer a wide variety of high-quality foods that are nutrient-dense, great value for money, and delivered directly to your door. Call us today so that we can show you how quality, service and delivery remain at the heart of all we do, no matter what!