bacon butties

If you’ve noticed a growing trend of bacon memes over the years, you’re not alone. Bacon is deliciously unstoppable and has steadily made its way into everything from ice cream (we kid you not!) and bacon-flavoured lip balm (yes, it exists and people actually use it!) to a dating app which claims ‘when you're looking for love, you can only hope to find someone you love as much as bacon. While Sizzl can't guarantee that, it can guarantee your match will love bacon as much as you do.’

The phrase ‘comfort food’ first appeared around 1966 when an American publication referred to it in a story as a coping mechanism for soothing negative emotions. And while that might be true in some cases, it’s not always about assuaging unhappiness; comfort food can trigger great memories (like the apple pie your mom used to make when you were a kid) or it can be that rush of dopamine you experience when you eat your favourite food.